Introduction

WILLING is a brand company specializing in industrial innovation and cultural-consumer integration.
Our vision is to become a globally recognized group of industrial brands with distinctive oriental characteristics.

The company's team covers the entire brand-related industry chain, including brand positioning and planning, product research and development, marketing and promotion, online e-commerce operations, offline channel operations, user experience and analysis, supply chain management, quality management, factory construction management, raw material base construction development, international communication and marketing, and overseas channel operations.