Weinian Updates Review | January–March 2026
01 Industry Exchanges and Honors
On March 30, 2026, the Liuzhou Luosifen Association approved and released 22 group standards, including the Code for Marketing and Operations Management of Liuzhou Luosifen. Hangzhou Weinian Brand Management Co., Ltd. and Guangxi Xingliu Food Co., Ltd. participated in drafting 9 of these standards, helping advance the standardization and regulated development of the Liuzhou luosifen industry.
On March 15, 2026, Hangzhou Weinian Brand Management Co., Ltd. took part in the 2026 “3・15” International Consumer Rights Day themed campaign, “Commitment to Integrity in Product and Service Quality,” and received two recognitions: Nationally Stable Quality-Inspection Qualified Product and National Enterprise with Integrity Commitments for Product and Service Quality.
On January 20, 2026, the Chinese Cereals and Oils Association announced the winners of its Science and Technology Awards. The project “Innovation and Application of Loss-Reduction Technology in Rice Noodle Processing,” which Weinian participated in submitting, won second prize.
In January 2026, Weinian’s founder was named to the “2025 Forbes China New Era Disruptive Founders” list for innovative practices in the local specialty food industry.
Multiple products won industry awards: iSEE Global Awards (Top 100 Innovative Brands / Top 100 Innovative Technologies)
The Li Ziqi brand Daily Lotus Root Starch (Hericium Mushroom and Chinese Yam Flavor), Liuzhou Luosifen (Extra Numbing and Spicy Flavor), Liuzhou Luosifen (Extra Rich and Spicy Flavor), and the “one-step brewing core forming technology” all received awards.
iSEE Laura Visual Hammer Top 100 Innovative Designs
The Li Ziqi brand Daily Lotus Root Starch (Hericium Mushroom and Chinese Yam Flavor), Daily Lotus Root Starch (portable cup pack), and Liuzhou Luosifen (Extra Rich and Spicy Flavor) all received awards.
Choubao Dry-Mixed Luosifen (Turkey Noodle Flavor), a new product, won the Gold Award and Online Breakout Award at the 2026ideas Innovative Product Competition.
The Li Ziqi brand Dry-Mixed Sesame Sauce Flavor Luosifen won the Gold Award and Flavor Innovation Award at the 2026ideas Innovative Product Competition.
02 Product R&D and New Launches
On January 25, Choubao launched Baobao Rich Broth Luosifen Potato Noodles. This convenient one-minute quick-cook product features thick, fresh noodles with a springy bite; golden fried beancurd sticks that soak up the rich broth; a savory broth slowly simmered with snail bones; and abundant toppings, delivering a satisfying sour-spicy taste.
In January, the Li Ziqi brand launched two premium gift boxes, Daily Lotus Root Starch (Osmanthus and Nut Flavor) and Daily Lotus Root Starch (Hericium Mushroom and Chinese Yam), enriching its “nutritious food gift” product line. In March, the Daily Lotus Root Starch series continued to expand with two new flavors, Tremella and Cranberry; Daily Lotus Root Starch (Hericium Mushroom and Chinese Yam Flavor) was also launched exclusively on Douyin.
On March 20, Choubao launched instant-brew luosifen. As an innovative category product, it uses smooth, springy fresh noodles cooked through a three-stage maturation process. No stove is needed: add hot water and enjoy fresh, springy noodles in 6 minutes. The product includes 7 seasoning packs, delivering a rich, distinctive aroma and a generous mouthful in every bite.
In March, the Li Ziqi brand launched its first dry-rice-noodle instant-brew luosifen (Extra Rich and Spicy). Ready in 7 minutes, it breaks the limits of home-only boiled luosifen and makes luosifen convenient to carry and brew anytime.
03 Channel Operations and Market Performance
Douyin Channel
From January to March 2026, Choubao ranked TOP1 on Douyin’s brand ranking for the Instant Vermicelli / Rice Noodles / Luosifen category.
Choubao [Large Fried Beancurd 330g2+280g3] topped the Brand Luosifen Popularity Ranking for 30 consecutive days; Choubao [Large Fried Beancurd 330g*8 packs] topped the Instant Food Best-Value Gold Ranking for 30 consecutive days.
(Screenshot time: March 25, 2026)
Li Ziqi brand lotus root starch products ranked TOP1 on the January 2026 Brand Ranking and Brand Short Video Ranking for the Lotus Root Starch category.
Li Ziqi brand [Osmanthus Nut Daily Lotus Root Starch 30g*6] topped Douyin’s Brand Lotus Root Starch Bestseller Ranking for 30 consecutive days.
(Screenshot time: March 25, 2026)
Li Ziqi brand [330g2+Explosive Chili 280g2] luosifen topped Douyin Mall’s Luosifen Great-Value Highly Rated Ranking for 30 consecutive days.
(Screenshot time: March 25, 2026)
Tmall Channel
Choubao [Large Fried Beancurd 330g3] topped Tmall’s Luosifen Highly Rated Ranking for 8 consecutive weeks; the newly launched January product [Luosifen Potato Noodles 450g3 packs] once ranked TOP1 on Tmall’s New Luosifen Products Ranking.
(Screenshot time: March 25, 2026)
Kuaishou Channel
Choubao [Large Fried Beancurd 330g2+228g2] ranked TOP1 on Kuaishou E-commerce’s Bagged Luosifen Repurchase Ranking by number of repurchasers over the past 30 days.
(Screenshot time: March 25, 2026)
04 Brand Campaigns
In January, Choubao launched a “Crazy Love” themed pop-up store in Shanghai, promoting its Choubao and Zootopia collaboration series through interactive photo spots and product tastings.
In January, together with the promotion of the Choubao × Zootopia IP collaboration products, Choubao carried out nearly 200 terminal activities across offline channels.
From January 9 to 11, the Li Ziqi brand Hot and Sour Noodles held a pop-up event at Zhengzhou Zhongting, attracting more than 20,000 visits in a single day and reaching over 100,000 people through online topic spread and surrounding influence.
On January 11, the Li Ziqi brand luosifen and hot and sour noodles appeared at the 2026 Xiamen Marathon, joining 35,000 runners on Ludao Island.
In February, Choubao carried out CNY market-style promotional activities across offline channels, with more than 150 events implemented.
In March, Choubao’s “Treasure Spring Garden Party” themed campaign returned for a limited time, with nearly 200 offline promotional activities held.
In March, Choubao supported the 2026 Liuzhou Marathon as a local brand, bringing more enjoyment to participants.
From March 6 to 8, Weinian participated in the 26th Shenzhen Spring Allfood Expo, showcasing products from Choubao and the Li Ziqi brand, including luosifen. Continuous tastings and interactive activities attracted many distributors for cooperation talks and drew visitors to stop and check in.
On March 22, the Li Ziqi brand luosifen, hot and sour noodles, and lotus root starch appeared at the 2026 Chengdu World Heritage Marathon, gathering with 35,000 runners in Dujiangyan, a city with three heritage titles.
From March 26 to 28, the Li Ziqi brand luosifen, lotus root starch, and other products appeared at the 114th China Food and Drinks Fair in Chengdu. A new Chinese-style wooden booth paired with Sichuan Opera face-changing intangible cultural heritage performances drew attention, and multiple new products were exhibited.
From March 26 to 28, Choubao participated in the 114th China Food and Drinks Fair held in Chengdu, Sichuan. The booth also displayed multiple new products, including instant-brew luosifen, hot and sour noodles, red sour soup rice noodles, and golden pickled mustard luosifen.
In the first quarter of 2026, the Li Ziqi brand luosifen and hot and sour noodles executed more than 300 mini shows / special sales events nationwide, reaching more than 5 million people overall.
From January to March, the “Choubao Paradise” mini program created CNY campaign packaging around products including Choubao Baobao Rich Broth Liuzhou Luosifen, launching the New Year “Good Luck, Scan and Win” campaign.
05 Brand Content and User Experience
In January, the second phase of Choubao’s product traceability journey recruited 10 core fans and invited them to Liuzhou to visit the full production process, from raw material origins to the transparent factory and product laboratory.
In the first quarter, Choubao released two episodes of “Choubao Product R&D Stories” around Choubao Instant-Brew Luosifen and Choubao Turkey Noodle Flavor Dry-Mixed Luosifen. The series recreated the details behind each product’s journey from 0 to 1, helping users understand the product development process.
As a new journey begins in 2026, we move forward with steady dedication toward the next horizon.
